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If you’re a large corporation, with a typeface being used in many different environments, you want something that’s easy to use but can sustain such a large amount of visibility.” The Madera typeface family has 32 fonts: Upright, Condensed and Italics. “It still has a fair amount of warmth and personality, in a very understated manner. “The design doesn’t go out of its way to attract attention, but is still very solid,” explains Verlomme.

Its sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice – but with a twist.

Malou Verlomme designed Madera with graphic designers in mind – drawing on his decade of experience designing bespoke type to create a versatile, easy-to-use geometric sans serif that ticks off a long list of branding requirements. True up at the end of each calendar month. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.